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Target | ​Digital Asset

 

CHALLENGE

A large percentage of curtains purchased on Target.com were being returned due to customers choosing the incorrect size.

 

SOLUTION

Periscope suggested an informational digital asset, and I supplied copy that was easy for even first-time curtain buyers to understand. Fun fact: this was also my modeling debut! (I've always been most comfortable behind a drill.)

Target Content Writing
Target Content Writing

Target | ​Product Copy

 

CHALLENGE

Target's product pages weren't seeing the kind of conversion rates the company was aiming for. With no dedicated team or process, it was also impossible to keep up with the sheer number of products continually being added to the site.

SOLUTION

Periscope put together a team and streamlined processes to achieve a greater volume in less time. Items bearing our SEO-optimized copy saw a 2–4x increase in conversion rate versus copy written by others.

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